A web analytics service provided by Google called Google Analytics tracks and reports website traffic. It offers insightful data on user behaviour, traffic sources,
Conversions that enable website owners and marketers to make data-driven choices to enhance their online presence and maximise their marketing efforts.
In order to collect information on user interactions with websites, such as page views, clicks, and other actions, Google Analytics uses a small piece of tracking code that is added to each page of a website.
Through the Google Analytics dashboard, this data is subsequently processed and shown as reports, graphs, and tables.
Some keys are:
Traffic Sources: This reveals the sources of website visitors, such as search engines, social media, or referring websites.
User behaviour: These comprises metrics that can help website owners comprehend how people are interacting with their website, such as bounce rate, duration on site, and pages per session.
Conversion: The owner of the website can gain information from this tracking of user actions like making a purchase or completing a form.
0 Comments