What is Service marketing and its types

The marketing of intangible goods like services, experiences, and ideas is referred to as service marketing. In contrast to marketing physical products, service marketing concentrates on the particular difficulties of marketing services, such as the necessity to communicate the value of a service without a visible product to demonstrate it.

Services can be marketed in a variety of ways, such as:

1) Professional Service Marketing:

The main goal of this kind of marketing is to highlight the skills and knowledge of experts like consultants, doctors, and lawyers.

2) Hospital and Tourism Marketing:

Promote tourist and hospitality services including hotels, restaurants, and travel agents through this sort of marketing.

3) Healthcare Marketing:

This kind of marketing involves highlighting healthcare providers like hospitals, clinics, and doctors.

4) Financial Service Marketing:

This kind of marketing is geared towards promoting financial products and services like banking, insurance, and investments.

5) Retail Service Marketing:

This kind of marketing entails highlighting the shipping, refunds, and customer service services that retail companies provide.

Service Name	Its Types
·       Professional Service Marketing	·       Hospitals, clinics, and doctors
·       Hospital and Tourism Marketing	·       Hotels, restaurants, and travel agent
·       Healthcare Marketing	·       Hospitals, clinics, and doctors
·       Financial Service Marketing	·       Banking, insurance, and investments.