The practise of optimising a website or web page for search engine results pages is known as SEO, or search engine optimization (SERPs). The rating of a website can be raised using a variety of SEO tactics, such as:
1) On-Page SEO:
Making a website more search engine-friendly entails tweaking its content and architecture. Examples include improving the URL structure, picture alt tags, header tags, meta descriptions, and title tags.
2) Off-Page SEO:
In order to raise a website's ranking, this refers to actions taken off the site. Social media marketing, influencer outreach, and the creation of high-quality backlinks are some examples.
3) Technical SEO:
To raise a website's ranking, this entails enhancing its technical features, such as its speed, mobile friendliness, and schema markup.
4) Local SEO:
Increasing a website's presence in local search results is the primary goal of this particular type of SEO. In addition to providing local listings on pertinent directories,
it entails optimising the website's content and architecture to target local keywords.
5) E-commerce SEO:
The visibility of e-commerce websites is being increased with this particular type of SEO. In order to raise the ranking of the website, it entails optimising its product pages, category pages, and other e-commerce-specific material.
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SEO |
Its Types |
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· On-Page SEO |
· Improving the URL structure |
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· Off-Page SEO |
· Creation of high-quality backlinks |
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· Technical SEO |
· Such as its speed, mobile friendliness |
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· E-commerce SEO |
· The
ranking of the website |
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