The Google search engine uses a sophisticated system of rules and calculations known as the "Google algorithm" to rank web pages in search results based on how relevant they are to a given search query.
The Google algorithm evaluates the relevance and quality of web pages based on a number of factors, including the page's content,
the website's reputation and authority, the user experience on the website, and many others. The Google algorithm takes into account the following key factors:
1) Panda:
Panda was established on February 24 of 2011 and functions as a duplicate or thin content, keyboard stuffing.
However, in order to become faster, it permanently incorporated the Google Core algorithm in January of 2016.
2) Penguin:
The Penguin algorithm, which was introduced in 2012, targets websites with spammy link building techniques, link schemes, and low-quality links.
3) Hummingbird:
The Hummingbird algorithm, introduced in 2013, uses natural language processing and semantic search to better comprehend the meaning behind users' search queries and deliver more pertinent results.
4) Mobile:
It functions as a desktop version that is switched to a mobile version, however it lacks a mobile version and has terrible mobile usability.
Google Algorithm |
Its Includes |
· Panda |
· Functions as a duplicate or thin content |
· Penguin |
· Building techniques, link schemes, and
low-quality links |
· Hummingbird |
· Search queries and deliver more
pertinent results |
· Medic |
· update to the main algorithm |
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